Brand Strategy

Brand strategy involves developing and implementing brand strategies for a company or organization. This includes researching target audiences, industry trends and competitors, helping to develop brand positioning and messaging, collaborating with the creative team, and analyzing data.  Brand strategy defines the unique characteristics, values, and personality of a brand that differentiates it from its competitors in the market. It outlines how the brand will communicate with its target audience and how it will position itself to create a lasting impression.

Career Paths
The Brand Strategy micro-credential is critical for the role of Brand Strategist, Marketing Manager/Coordinator, Creative Copywriter, or Brand Advisor.

Up to 8 weeks based on your experience and expertise. Pivot-Ed micro-credentials are measured by performance and not time.

Delivery Mode
Flexible, online and asynchronous with two options to fit your learning requirements - choose between the bundle or assessment-only path.  

Assessment-only or Bundle, what is right for me?





Micro-Credential Pathways Description Price
Brand Strategy Bundle
Access to all learning content, instructor support, and three attempts at the competency assessment to earn the micro-credential.
Brand Strategy Assessment
Students have one attempt at the competency assessment to earn the micro-credential. There is no limit to the number of times a student can register to complete the competency assessment.

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  • If you are currently studying in a post-secondary program at BVC, please register for your courses via mybvc to ensure your enrolments and fees are processed appropriately.
  • Cart total based on domestic tuition rates. For information about International Tuition rates please see Additional Fees Apply
  • If you anticipate applying for a student loan, your payment will be refunded to you based on your loan award once your funding has been received by BVC.

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